When a search engine crawls your site, it wants to understand what your content is about, how it’s structured, and where it’s located. Silos also rely on a strong linking structure to help guide visitors to additional pieces of content that relate to the web page they’re currently viewing.Ĭontent silos are important for SEO because they help search engines gain a better understanding of your website content. Basically, when you create a silo structure, you are grouping related and relevant content into distinct sections on your website.Ĭontent silos use subtopics or subcategories as part of the website structure to group content together based on relevant keywords and topics. What is a content silo? (And why do we use them?)Ī content silo is a method used in search engine optimization (SEO) that involves structuring your website content around keyword-based themes.
But first, we need to define a few things. Let’s dive into silos and how they impact your content marketing team. As content professionals, it’s arguably more important than ever to understand where fantastic input, ideas and opportunities are hiding within isolated teams. that operates in isolation from others.”Ī silo mentality can present issues within teams and businesses. The Oxford Dictionary defines the word silo, in relation to business as “ a system, process, department, etc.
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